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Aladdin Signs Distribution Agreement with Securematics
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CHICAGO, January 19, 2005 - Aladdin Knowledge
Systems Ltd. (NASDAQ: ALDN) today announced an agreement with Securematics Inc,
a specialty security distributor, to distribute the Aladdin eSafe®
and Aladdin eToken® products throughout North America.
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The agreement enables Aladdin to expand its focus beyond security early adopters
by educating and training resellers how to meet the growing security requirements
of mainstream enterprise and SME customers. eSafe, a gateway-based,
integrated proactive content security solution, and eToken,
a USB based smart card authentication device for cost-effective password management
and identity theft protection, are sold exclusively through Aladdin's network of
resellers.
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"We are excited to build a partnership with Aladdin," said Juhi Aswani, COO at Securematics.
"The addition of Aladdin eSafe and Aladdin eToken products strengthens and augments
our distribution of security products from Juniper and SonicWALL. Securematics works
with a high-touch, value-added distribution model. Through sales-training, presales
support , sales engineer training events and SecureAcademy rewards, we plan to help
our resellers, sell ,support and build solutions around market-leading Aladdin security
products."
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"Our new relationship with Securematics enables Aladdin to reach new mainstream
markets where network security solutions are essential to business growth, productivity
and regulatory compliance," said Thomas Keane, vice president of sales at Aladdin
North America. "We're encouraged by Securematics' value-added and focused security
distribution model that emphasizes extensive training of their partners - a definite
benefit for Aladdin eSafe and Aladdin eToken customers."
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About Securematics
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Securematics, a privately held company based in Santa Clara, Calif., is a specialty
distributor of network security products that helps resellers build strong security
offerings with complimentary security products from leading IT vendors. For its
vendor partners, Securematics helps create greater demand for their products while
educating resellers on emerging network security technology products. The company
is an authorized distributor of Aladdin, Juniper Networks, Netscreen Technologies
security appliances and SonicWALL network security products. More information about
Securematics can be found online at
http://www.securematics.com.
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About Aladdin
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Aladdin (NASDAQ: ALDN) has been a leading innovator in digital security since
1985, focusing on solutions for Software Digital Rights Management and Enterprise
security. Serving more than 30,000 customers worldwide, Aladdin's products include
the USB-based eToken device for strong user authentication,
password management, and protection against identity theft; the eSafe®
integrated content security solution that proactively protects networks against
blended threats, including malicious, inappropriate, and nonproductive Internet-borne
content; and the HASP® family of hardware- and software-based
products that flexibly protect, license, and distribute software and intellectual
property. Visit the Aladdin Web site at http://www.Aladdin.com.
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All trademarks and registered trademarks are the property
of their respective holders.
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Press Contact:
Matthew Zintel
Zintel Public Relations
310.574.8888
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Investor Relations Contact:
Debbie Kaye
Aladdin Investor Relations
investor@aladdin.com
646.468.0481
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