Program Highlights

DIRECT SUPPORT

The Aladdin channel team is dedicated to making your involvement in this program positive and fruitful. To this end, we have assembled valuable resources and tools, giving the attention that is necessary to ensure your success.

Sales Support

Aladdin’s dedicated sales team supports our partners in the marketing, selling and servicing of solutions to end-users. This team includes:

• Aladdin Regional Sales Managers (RSM) who manage the partner sales activities with Aladdin.
• Inside Sales Managers (ISM) who manage leads and incoming call qualification.
• Technical Support Specialists who improve partner product and technical knowledge.
• Sales Engineers (SE) who offer pre-sales support with extensive product knowledge.
• Channel Marketing Managers who act as consultants to partners regarding lead generating activities, marketing events and related activities.

Account Management

The Account Manager has the primary responsibility for ensuring both companies meet their business objectives in revenue, solution implementation, and market share. In order to accomplish this, the Account Manager will do the following:

• Manage activities related to the partner.
• Assist the partner in revenue generation.
• Review the joint pipeline and assist in developing formal forecasts.
• Help ensure successful customer deployments of joint implementations.
• Prepare quarterly progress reports and business reviews.

TRAINING AND EDUCATION

We know that the best trained and best prepared sales people achieve greater success. Aladdin has invested iin developing the leading education and training resources available industry-wide.

Aladdin Channel Partners benefit from wide-ranging training that includes video-based training, web-based training and other activities. Comprehensive on-site training courses are held at locations worldwide, providing your sales team with the opportunity to learn from on-site support personnel with targeted technical sales knowledge.

Our training and education programs will improve your staff's product expertise, hone their technical capabilities and strengthen their sales skills. At the same time, they deepen their understanding of the application of technology, ultimately leading to a more sharpened market focus and greater revenues.

BUSINESS DEVELOPMENT

Sales Leads

Joint selling activities are largely up to the individual initiative of the partner. The partner agrees that all leads will be held under the strictest confidence and used solely in pursuing Aladdin-related business opportunities.

Business Planning and Lead Tracking

Each partnership includes a business planning process and lead tracking system so that the results of each partnership can be easily quantified. We use these metrics to determine the success of each partnership and to define the partner category for which you are best suited.